SPRING / SUMMER 2017
 

 

 

THE COMMUTER

7.40 AM

 

YOU WAKE UP A LITTLE EARLIER THAN USUAL TO AVOID THE RUSH HOUR AND FIND YOURSELF PLEASANTLY SURPRISED, THE SMELL OF FRESH MORNING DEW.

 

SUNLIGHT ON OUR SKIN,ALIVENESS OF OUR RELAXED BODIES,THE LUXURY TO EVEN SMILE AT PEOPLE WE MEET ALONG THE WAY.

 

THE MUSINGS OF MINUTIAE.

 

WAITING FOR THE TRAIN TO ARRIVE BEHIND THE YELLOW LINE. TRAVEL TIME IS NOT A DEAD TIME BUT RATHER A TRANSITIONAL  SPACE.

 

YOGI IN HER LULULEMON TIGHTS SCROLLING DOWN INSTAGRAM FEED IN SEARCH FOR THE DAY’S HEALTH INSPIRATION.

 

THE CORPORATE POWER LADY IN RED LIPS AND STILETTOS HOLDING HER STANCE WITH IPHONE 7 PLUS IN ONE HAND AND BIRKIN IN ANOTHER.

 

9-TO-5 GIRL DRESSED UP PREPPY IN HER BUTTON-UP PLUGGED INTO HER EARPHONES WITH ED SHEERAN’S ALBUM IN SHUFFLE IN AN ATTEMPT TO BRIGHTEN UP HER MONDAY BLUES

AND THERE SHE IS. THE BONA FIDE IRADA GIRL.

IRADA GIRL DOESN’T DEFINE HERSELF BY THE NORMS OF THE SOCIETY NOR DOES SHE FEAR SELF-EXPRESSION.

 

SHE KNOWS MORNINGS NEEDN’T BE ALL DOOM AND GLOOM AND INVESTS IN HER ATTIRE TO TAKE ON MORNING COMMUTE WITH CONFIDENCE.

 

WHETHER YOU’RE HOPPING ON A TRAIN OR NAVIGATING THROUGH TRAFFIC ON UBER WE’VE GOT YOUR SARTORIAL NEEDS COVERED BY INTERPLAY OF DIFFERENT TEXTURES ALLOWING THE COLLECTION’S MONOCHROME TO POP.

 

IRADA’S SIGNATURE JUXTAPOSING OF DESIGN AND ATTENTION TO DETAIL IS EVIDENT THROUGHOUT THE COLLECTION; WITH USE OF LIGHTWEIGHT AND BREATHABLE FABRICS IT’S AN IDEAL PICK FOR YOU TO KEEP THINGS AS FRESH AND EXCITING AS POSSIBLE ON THE STYLE FRONT.

 

THIS COLLECTION, WITH MINIMALISM AS A CANVAS, WE ARE ABLE TO ARTFULLY MIX AND MATCH THE PIECES. TAKE A BREAK FROM MILE-HIGH HEELS AND THROW ON YOUR COMFIEST PAIR OF LOAFER AND RAY-BAND ROUND METAL AND VOILÀ YOU FIND YOURSELF ROCKING THAT EFFORTLESS BONA FIDE MODEL OFF-DUTY LOOK

 

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