PRE-FALL 2018
 

 

 

THIS YEAR IRADA HAS PRESENTED EACH COLLECTION THROUGH DIFFERENT STYLES OF MUSIC. FOR PRE-FALL 2018, WE EXPRESS SOUNDS IN THE FORM OF GRAPHICS AND PRESENT INTERESTING MUSIC PATTERNS.

 

IRADA USES DIFFERENT ICONIC TEXTILES TO EXPRESS THE HEAVY AND LIGHT ASPECT, AND THE THICK AND SHEER ASPECT. WE COMBINE THESE TEXTILES TO CREATE OUTFITS THAT EMPHASIZE CURVES THROUGH THE TECHNIQUE OF TWIST AND RUCH TO CREATE DEFINED LAYERS. WE ALSO ADDRESS THE SILENCE BETWEEN SOUNDS AND THE DISTORTION OF RHYTHMS LEADING TO NEW FORMED RHYTHMS THAT ARE EXPRESSED THROUGH BRIGHT COLORS, SUCH AS RED AND GREEN, THAT ARE INSERTED BETWEEN MONOCHROMES OF WHITE, BLACK, AND GRAY. THIS TECHNIQUE IS USED ON FABRIC TO COMPARE WITH STRONG MODERN WOMEN THAT ARE ORGANIZED BUT NOT PERFECT AND COMPLETE. DISTORTIONS IN RHYTHMS, LIKE FLAWS, ARE WHAT MAKE WOMEN DIFFERENT. BECAUSE IRADA EMPHASIZES ON THE IMPORTANCE OF UNIQUENESS, WE USE LIFESTYLE AND MUSIC AS THE CONCEPT FOR PRE-FALL 2018.

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