IRADA 2018 represents varying images of women through music and rhythm in each collection. Fall / Winter 18 celebrates women of brilliance, confidence and one who knows how to enjoy life.
This dynamic collection has been constructed on more layers in the thought process. It is is an analysis of the differences - between lifestyles and eras that are able to blend in naturally. The kind of style that allows women to transition from AM to PM with zero effort by juxtaposing structure and details that are more “serious” with elements of style that is more fun and relaxing.
Boosting the rhythm to reflect the sexiness of a nightclub’s beat - IRADA maintains its use of precise tailoring with innovative colors and textures of exceptional quality in this collection. Be it to the office in the AM or an after-hour nightclub, we ensure quite an entrance for our IRADA women.