PF19

 

FOR PRE-FALL 2019, WE REVERT TO THE ERA OF PROSPERITY AND LIBERTY – AN ERA WHERE WOMEN WEREN’T AFRAID TO EXPRESS THEIR INDIVIDUALITY TO THE WORLD THROUGH THE CLOTHES THEY WORE.

BE

 

"WE CANNOT CENTER EVERYTHING AROUND OURSELVES, WE HAVE TO LOOK AROUND BECAUSE THEY ARE THE ONES WHO ARE LIVING WITH YOU."​

PHKA

"IRADA IS A CLOTHING BRAND. I DON’T WANT TO DESIGN FLOWERS TO MATCH THE BRAND BUT INSTEAD I WOULD WANT THE FLOWERS TO BE INCORPORATED IN THE CLOTHES. PERHAPS SEW THE FLOWERS IN THE CLOTHES TO COMPLETE THE FINE DETAIL."

 
 
 

"IRADA IS A THAI, CONTEMPORARY ACCESSIBLE BRAND THAT ALLOWS WOMEN ON THE MOVE TO BE SPONTANEOUS

AND FEMININE."

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