FALL / WINTER 2017
 

 

 

THE ESCAPADE

 

"JUST YOU, ME,

THE HIGH WAY

AND THE RADIO"

 

IRADA’S FW17 COLLECTION HAS GATHERED ITS DESIGN INSPIRATIONS AND INSIGHTS FROM THE THRILL OF A ROAD TRIP. WHEN ON A ROAD TRIP, ONE CAN’T HELP BUT FIND ONESELF IN AN UNOFFICIAL YET STYLISH; CASUAL YET READY-FOR-ANY-OCCASION KIND OF OUTFIT WHICH WE CAN ALL AGREE SHOUTS DENIM WEAR.

 

THIS COLLECTION IS A WELL BALANCED BLEND OF DENIM CULTURE AND IRADA’S SIGNATURE DESIGNS - BUTTONS, POCKETS, ZIPPERS, AND METAL PIECES - CREATING A PIECE LIKE NO OTHER. LIKE A ROAD LESS TRAVELLED, BY IMPLEMENTING CUTTING TECHNIQUES NORMALLY USED ON DENIM ON NORMAL GARMENTS WE HAVE COME UP WITH A FRESHER SCENE.

BELL BOTTOM JEANS, JUMPSUITS WITH DIFFERENT LENGTHS, OVERCOATS ALL IN NEUTRAL TONES THAT CAN BE EASILY MIXED AND MATCHED AND BE WORN IN VARIOUS WAYS – WE CAN’T HELP BUT WONDER WHAT WOULD BE BETTER THAN BEING ABLE TO PACK LESS AND DO MORE WITH A TINY TRAVEL WARDROBE.

 

THE CONCEPT OF ROAD TRIP STARTED ABOUT A HUNDRED AND TWENTY YEARS AGO AND IT HAS BEEN EMBEDDED IN OUR MINDS AS A METHOD OF TRAVEL THAT REQUIRES ONE ESSENTIAL QUALITY - A FREE SPIRIT. PICTURE A TRAVELER IN A CAR; OPEN ROOF; RADIO ON BLAST. CLOTHES THAT A PERSON DECIDES TO ACCOMPANY IN A TRIP ARE EQUALLY AS IMPORTANT AS THE JOURNEY ITSELF. IRADA WANTS TO SATISFY THE DESIRE OF OUR MODERN WOMEN WHO ARE FILLED WITH ADVENTUROUS SPIRITS SEEKING TO EXPLORE THE UNKNOWN FOR THE THRILL OF A NEW EXPERIENCE.

 

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